It's one of those brands ahead of its time. Founded in 2010, Dear Klairs (or Klairs) has made the rounds on social networks where reviews of its iconic products abound, carried by the wave of "clean beauty". Sold exclusively online and through various select shops / drugstores until now, it now has the luxury of setting up its own flagship in the heart of the upscale Gangnam district in Seoul, its homeland.
Where it all began
Klairs Seoul is the first space outside the walls of Dear Klairs, a young start-up that began in offices perched on the heights of Gangnam in Seoul. In this flagship store, you can test and buy all Dear Klairs products, but it is also an experience placed under the sign of the art of living that is unveiled.
Built by a team of renowned Korean architects using eco-designed materials, the venue spans 3 floors and is a pivotal starting point for the brand's expansion, regularly hosting conferences, book clubs, workshops and lifestyle events.
Through a series of videos posted on the brand's Youtube channel, the visit reveals itself as a promising preview:
practical Information
Klairs Seoul Flagship Store 44, Nonhyeon-ro 153-gil, Gangnam-gu, Séoul, Corée du Sud 클레어스서울 서울시 강남구 신사동 논현로 153길 44
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