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K-Beauty innovation: Amorepacific opts for Braille

Korean cosmetics giant Amorepacific has developed Braille tags for bath products and won the Red Dot Design Award 2022 in the "Brands & Communication Design" category.

Red Dot Design AWARD

The International Red Dot Design Award is considered one of the three most prestigious design awards in the world, along with the iF Design Award from Germany and the International Design Excellence Awards (IDEA) from the USA.

Every year since 1955, it has awarded creative and innovative products from global companies in various fields and is divided into three disciplines:

- Product Design

- Brands & Communication Design

- Design Concept

Amorepacific has shown strong inventiveness and innovation for years in front of the Red Dot Design Award jury as the group has received Red Dot Design Awards in the "Brands & Communication Design" category with the Arita typeface in 2012, MakeON in 2015, Arita Gothic in 2017 and CUBE ME, BRO&TIPS and EASY PEASY for three consecutive years since 2019.

Last year, Amorepacific won the Red Dot Design Award in the Product Design category for three of its products: Sulwhasoo First Care Activating Serum EX Limited Edition, LANEIGE NEO Cushion and Hanyul Yuja Sleeping Mask.

Braille : project selected of 2022

As part of Amorepacific's commitment to accessibility, the group opted for Braille tags to hang over various hair and body care products. This labeling could then be used by visually impaired consumers who have difficulty distinguishing among different products in the absence of Braille on existing containers.

The silicone tags feature different embossed shapes on the back to differentiate shower gel, body lotion, shampoo and conditioner. Printed in Korean and English, they also come with two cards and a list also written in Braille.

During the development and production of this project, Amorepacific made sure that it was tested by visually impaired people to ensure its viability. The group also took the opportunity to donate the labels to students at the Seoul National School for the Blind.


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