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Cosmetic360 2020: the number of South Korean exhibitors is breaking a record

This year's eCosmetic360 will host a record 30+ South Korean exhibitors. This high number of Korean attendees is the result of long-term efforts made long before the show's transition to digital.

In addition, the 2021 edition of Cosmetic360 will feature South Korea, a leading country figure in cosmetic innovations, which is responsible for the famous fabric masks, BB creams or Cushion Cream. This is obvious in view of the country's major influence in the international cosmetic industry, which sees its trade balance climbing every year.


This year and because of Covid-19, the show will be held online instead of in the Carrousel du Louvre in Paris. On the program: 220 exhibitors (including 30% foreigners from 70 countries) and 30 start-ups, to be met through virtual tours, webinars, but also BtoB meetings between national and international actors of the perfumery and cosmetics industry, facilitated by a unique Artificial Intelligence algorithm.

Innovative start-ups will be able to take advantage of the e-Open Innovation meetings to meet the biggest R&D decision-makers, drawing on the innovations of tomorrow and supporting innovators in developing their business (IFF, Nuxe Group, L'Oréal, LVMH Research, Rodan + Fields, etc.).

Interested in Korean beauty innovations?

Come and meet the innovative exhibitors via the digital platform on October 12 and 13 by registering here.

Need advice during your visit?

Our founder Laura Koeppler will be present at the event and can guide you in your discovery of "Korean Beauty" and the latest cosmetic innovations that are trending in South Korea. Contact us!


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